Until 2019, a mobile app was the only reasonable solution to try out Augmented Reality. You had to develop it from the scratch, publish it on app markets, and pray for recognition of users.

But the app development and publishing is a hell of a ride for someone who does it for the first time. Adding AR to the equation didn’t make it any simpler, as you might guess. Many companies had doubts and fears about whether they should invest their resources into the AR app development, without any predictions on efficiency.

You may feel comfortable using your usual marketing toolkit. But to achieve higher results, one must test new tools as well. As for today, Augmented Reality as available as ever, and can propose 2 main options for your marketing campaign without designing an AR app. …

As an MBA graduate, I know one thing for certain: if your marketing efforts don’t boost your sales, they are useless. They can produce WOW effect and “Oh my God!” effect, they can be positive for your brand awareness and brand loyalty. But still if they don’t bring your clients closer to the final purchase decision, they just don’t work.

Yet I know the solution that works: augmented and virtual reality applications. They give tangible results to the companies using them: conversions, impressions, and real sales, of course.

Image for post
Image for post
Brain on AR

Statistics also proves that virtual and augmented reality applications give tangible results. Think about it, according to Atlatl Software, it’s possible to increase sales by 24% using virtual configuration of the products. As a bonus, the companies that use virtual configuration reduce the sales process by 30% and boost conversion by 10%. It’s just one of advantages of virtual and augmented reality applications for marketing and sales. …

5 Key Findings

  • Augmented Reality (AR) doesn’t make the information better, AR doesn’t change the information in any sense. AR enhances reality making the information more comprehensible and more accessible to recipients. AR doesn’t create illusions, on the contrary, it explains the reality in a crystal clear way.
  • Tech giants, such as Facebook, Google, HTC, Microsoft, Lenovo, Samsung are investing in AR software and hardware intensively making AR more and more accessible to common users.
  • Dynamic CAGR of AR market is inevitable: analytics at IDC claim that it will reach up to 100% starting from 2017, analysts at BIS Research predict AR market growth at 65,1% CAGR from 2018. …


Daria Fedko, CEO of WeAR Studio

Using XR technology to unleash business potential https://wear-studio.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store