Changyu HeThe Benefits of Paid Social Media for E-CommercePaid social media refers to the practice of using advertising on social media platforms to attract targeted audiences through paid content…1 min read·Apr 23, 2023----
Changyu HeBusiness Models in E-CommerceThe business model identifies the product or service that the business plans to sell, the identified target market, and any expected costs…1 min read·Apr 17, 2023----
Changyu HeCommon types of emailsMentioned in this week’s study about email. Email is an important part of e-commerce. Email can be used for a variety of purposes…1 min read·Apr 10, 2023----
Changyu HeMarketing channels for influencer marketing have become more diverseIn the last class, the professor talked about influencer marketing. Influencer marketing is a marketing strategy that promotes a product or…1 min read·Apr 3, 2023----
Changyu HeWhat are the strategies for e-commerce?According to the eCommerce course, the first point I learned is about Google Ads. Google ads come in the form of images, and images are…1 min read·Mar 20, 2023----
Changyu HeWhich functions of e-commerce website are more competitive?Through the study, I learned about the 21 essential functions of an e-commerce website. I often do online shopping as well. As a consumer…2 min read·Mar 5, 2023----
Changyu HeinMarketing in the Age of DigitalThe five most important things I think my customers should know about digital marketingI consider these five things to be very important when I am developing marketing strategies for my customers1 min read·Aug 1, 2022----
Changyu HeinMarketing in the Age of DigitalThe benefits of artificial intelligence are incalculableWith the development of the times, a new word has emerged in people’s lives artificial intelligence.2 min read·Jul 25, 2022----
Changyu HeinMarketing in the Age of DigitalAugmented Reality brings convenience for shoe loversIn my impression of UGG is a brand that sells boots, in fact, UGG also sells all types of shoes including sneakers. And as a well-known…2 min read·Jul 18, 2022----
Changyu HeNewsjacking by Lobos1707Lobos 1707 is an independent spirits producer. Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO Dia…2 min read·Jul 11, 2022----