Charlie SanchezWhat’s the ROI of funny?Digital marketing naturally pushes us towards accountability. How many clicks, how many downloads, how many followers did we generate…May 2, 2017May 2, 2017
Charlie SanchezWhat’s really holding you back from social media success?I saw this chart on reddit a few weeks ago and it got me thinking. Our perception of what holds us back changes depending on how close we…May 1, 2017May 1, 2017
Charlie Sanchez4 lies that could be derailing your social strategy (RIGHT NOW OMG!)When it comes to marketing on social media, many companies are hesitant to put their hand in their pocket and used sponsored posts to…Apr 28, 2016Apr 28, 2016
Charlie SanchezHow to maximise opportunities at industry events using social mediaSo the big annual conference in your industry is coming up and you’re desperate to make the most of it but are not sure where to start.Apr 25, 2016Apr 25, 2016
Charlie Sanchez5 inspirational quotes for social media strategy from non-marketersIf you’ve been in marketing a while you’ll be familiar with quotes from “thought leaders” such as Brian Solis, Seth Godin and the like.Feb 17, 2016Feb 17, 2016
Charlie SanchezMaster your social reporting with these three Google Analytics tricksIn social media, a lot of time is spent driving clicks and referrals. These magic metrics help marketers justify their spend and can help…Jan 20, 2016Jan 20, 2016
Charlie SanchezHow to build your own customized Twitter brand monitoring tool for absolutely nothing.As I’ve said previously, Twitter can be so much more to businesses than yet another broadcast platform.Dec 30, 2015Dec 30, 2015
Charlie SanchezBudget Social Media: 3 Free Stock LibrariesImages are an invaluable tool in the social media arsenal. They take up more screen real-estate and they can get a message across in…Dec 29, 2015Dec 29, 2015
Charlie SanchezWhy I hate the social selling model (and you should too)When it comes to social media marketing, everyone has their own agenda. And nowhere is this more evident than Twitter, where “Calls to…Dec 27, 2015Dec 27, 2015