Chris KeatingRisk and Social Proof in Fundraising: Another EpisodeYet more evidence that social proof doesn’t work to get people to give to Wikipedia (contrary to many self-appointed behavioural science…Jul 16, 2021Jul 16, 2021
Chris KeatingWhat do people get out of giving to charity?Donors give to charity for countless reasons. Some of these reasons are profound, some are deeply personal, and some of them are…Sep 10, 2020Sep 10, 2020
Chris KeatingWhy doesn’t social proof work for Wikipedia fundraising?Everyone thinks Wikipedia misses out on cash by not talking about how many donors they have. Why is this wrong?Nov 24, 2019Nov 24, 2019
Chris KeatingStorytelling, Fundraising and the Dialogue MethodFundraising is often about telling the story of how a donor’s generosity has, or will, change lives — creating emotional links between…Aug 11, 2019Aug 11, 2019
Chris KeatingHow People Read LettersIf someone’s holding a direct mail letter in their hand, how do they read it? And how you can write it to get the best response?Mar 17, 2019Mar 17, 2019
Chris KeatingAnswering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)When to design envelopes and what to put on them to get responses to your direct mailFeb 9, 2019Feb 9, 2019
Chris KeatingSecrets of Direct Mail: Siegfried Vögele’s Dialogue MethodThe original and best method of creating direct mail packs that get great results for marketing and fundraisingFeb 2, 2019Feb 2, 2019