Chris Keating – Medium

Chris Keating

Chris Keating

Risk and Social Proof in Fundraising: Another Episode

Yet more evidence that social proof doesn’t work to get people to give to Wikipedia (contrary to many self-appointed behavioural science…

Jul 16, 2021

Risk and Social Proof in Fundraising: Another Episode

Jul 16, 2021

Chris Keating

What do people get out of giving to charity?

Donors give to charity for countless reasons. Some of these reasons are profound, some are deeply personal, and some of them are…

Sep 10, 2020

A diagram showing Autonomy, Competence and Relatedness feeding into Self-Determination Theory

Sep 10, 2020

Chris Keating

Why doesn’t social proof work for Wikipedia fundraising?

Everyone thinks Wikipedia misses out on cash by not talking about how many donors they have. Why is this wrong?

Nov 24, 2019

Why doesn’t social proof work for Wikipedia fundraising?

Nov 24, 2019

Chris Keating

Storytelling, Fundraising and the Dialogue Method

Fundraising is often about telling the story of how a donor’s generosity has, or will, change lives — creating emotional links between…

Aug 11, 2019

Storytelling, Fundraising and the Dialogue Method

Aug 11, 2019

Chris Keating

How People Read Letters

If someone’s holding a direct mail letter in their hand, how do they read it? And how you can write it to get the best response?

Mar 17, 2019

How People Read Letters

Mar 17, 2019

Chris Keating

Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)

When to design envelopes and what to put on them to get responses to your direct mail

Feb 9, 2019

Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)

Feb 9, 2019

Chris Keating

Secrets of Direct Mail: Siegfried Vögele’s Dialogue Method

The original and best method of creating direct mail packs that get great results for marketing and fundraising

Feb 2, 2019

Secrets of Direct Mail: Siegfried Vögele’s Dialogue Method

Feb 2, 2019

Chris Keating

Chris Keating

Fundraiser who believes in the power of insight and learning to inspire donors https://www.linkedin.com/in/chrisjkeating/

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