Prior to our Cryo Energy based Eco-System, there hasn’t been a single platform that simultaneously provides zero local emissions for transportation while also providing low upfront cost and low operating cost but still providing the all important convenience of 5 minute quick refueling. Since our primary material is unlimited (remember, it’s just air!), we can scale our technology infinity without any resource limitations.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Mark Cann.

We need to change the medical education system to reward thoroughness, logical competence, analytical skills, physical exam skills, and procedural skills — and not reward the memorization of disconnected facts. If we can change the premise of medical education to teaching the key skills and how to use information, we will advance medicine.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Dr. Art Papier.

As individuals, it’s important we advocate for change in the healthcare system, especially in the areas of increased patient participation, primary, preventive and community-based care, and more rational approaches to funding, such as value-based care models. These should not be partisan political issues; rather, they should be expressions of the output from many years of extensive research into the U.S. health system — what works and what doesn’t.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Dr. Chris Hobson, Chief Medical Officer at Orion Health. Dr. …

Before reaching any conclusions about the relative quality of the U.S. healthcare system, it is important to understand the criteria being applied to reach those conclusions. Based on my own limited view, the problems with the U.S. health care system are (a) a failure to focus on preventive care; (b) a failure to ensure access to quality health care in certain urban and rural areas; and a failure to enact tax policy that would address the financial repercussions of catastrophic illness.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Jeff Robbins…

Healthcare, in general, is a very complex topic. It must take into account the commitment of the individual. It is the individual who must establish their particular health care existence. I believe healthcare is a privilege and not a right. Starting with nutrition, exercise, not smoking, and minimal alcohol intake. No one under any circumstances should be using illegal or street drugs. This must be learned from childhood.

As a part of our series about the future of healthcare I had the pleasure of interviewing renowned Board Certified Plastic Surgeon Dr. Thomas Trevisani.

Transparency is the number one issue that can improve healthcare. Virtually no one knows how much healthcare costs and what they are going to pay. We are trying to tackle this with several solutions such as a real-time benefit check at point-of-care.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Steve Silvestro. Steve is Chief Commercial Officer at OptimizeRx, where he leads enterprise-level product adoption of the direct-to-patient and direct-to-provider digital health platform, supporting treatment adherence to achieve positive patient outcomes. Prior to OptimizeRx, Steve was driving change in the healthcare…

Adopt a single patient identifier. In the United States it is almost impossible to assess the total population health experience because data resides in silos. Out of the 122,000+ COVID-19 cases reported to the CDC in Q1, only 5.8% of patients had data available pertaining to underlying health conditions or risk factors. One significant reason for this is the industry’s lack of interoperability. Creating a single patient identifier or similar analytics ecosystem of all patient data that would ensure all relevant information from across the industry is accessible as well as clean, accurate, and useful.

As a part of my…

I’m a pragmatic optimist :) so I believe we’re actually on the right track just not moving fast enough. I implore leaders, communities, corporations and individuals to press for acceleration of the above or other ideas that make healthcare more like other commercially rationalized markets. But know that rationalized markets by definition are always in a state of tension between the many forces that push and pull on them. Some dream of a placid sea in healthcare delivery and I’d love for it to be so. …

Analyze competitors and similar businesses. Digital marketing tools allow you to know exactly what your competitors are doing, how they are doing it, and when they are doing it. You’ll also want to track related businesses where purchasing behaviors may be similar. Identify all the potential touchpoints with your customer and find where you can gain an edge.

As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing David Azar. David Azar is the founder and CEO of Outsmart Labs, a boutique digital marketing firm named a Top Rising Agency by Google…

Invest in early intervention and prevention. If there were incentives provided for keeping people healthy or managing symptoms effectively it would be far better than the current reward system which overwhelmingly provides reimbursement for treating illnesses while ignoring the potential rewards (and savings) that could be accessed by transitioning to a model where prevention and early intervention are key.

As a part of my interview series with leaders in healthcare, I had the pleasure to interview Dr. Meghan Marcum.

Christina D. Warner

Proven Marketer I Award-Winning Author I Duke MBA

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