Dr. Chi-Hua Wang – Medium

Dr. Chi-Hua Wang

Dr. Chi-Hua Wang

DC 007｜Do You Know How Your Device ID is Used for Marketing?

Today, let’s continue our discussion on alternatives to third-party cookies for ad tracking[1].

Jun 27

Jun 27

Dr. Chi-Hua Wang

DC 006｜Can You Predict the Changes in Digital Advertising for 2025?

In late April 2024, Google decided to delay its plan to phase out third-party cookies on Chrome until 2025【1】. Whether this timeline will…

Jun 26

Jun 26

Dr. Chi-Hua Wang

DC 005｜Why Generative Data Science is Crucial for the Future of Data Privacy

The “Data Clean Room” is a revolutionary technology allowing two parties to securely collaborate and share their customer data without…

Jun 25

Jun 25

Dr. Chi-Hua Wang

DC 004｜Do You Understand the Relationship Between Customer Journey and Advertising Attribution?

In the field of Marketing Data Science, one crucial task is Advertising Attribution Modeling. But what exactly is Advertising Attribution?

Jun 24

Jun 24

Dr. Chi-Hua Wang

DC 003｜How Can You Leverage Event-Level Signals to Boost Marketing Effectiveness?

Amazon Marketing Cloud offers a “Data Clean Room” that integrates what are known as “Event Level Signals” [1].

Jun 23

Jun 23

Dr. Chi-Hua Wang

DC 002｜How Does Advertising Work in a World Without Third-Party Cookies?

With the rise of data collaboration platforms, the landscape of digital marketing is undergoing significant changes. Since January 2024…

Jun 22

Jun 22

Dr. Chi-Hua Wang

DC 001｜Data Clean Room: Where Is the Future of Data Collaboration?

The concept of a “Data Clean Room” has been my primary focus in data science since January 2024. According to an article by Lotame[1], a…

Jun 21

Jun 21

Dr. Chi-Hua Wang

3 Key Insights on Training Generative Models with Differential Privacy for Synthetic Data Creation

Jun 13, 2023

Jun 13, 2023

Dr. Chi-Hua Wang

3 Vital Aspects to Consider When Using Google Analytics Compliantly with HIPAA

Jun 10, 2023

Jun 10, 2023

Dr. Chi-Hua Wang

3 Crucial Considerations About Google Analytics and HIPAA Compliance

Jun 9, 2023

Jun 9, 2023

Dr. Chi-Hua Wang

Dr. Chi-Hua Wang

Postdoctoral Scholar in Statistics and Data Science @UCLA. Working on Generative Data Science, Data Collaboration, Trustworthy AI.

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