Dr. Chi-Hua WangDC 007|Do You Know How Your Device ID is Used for Marketing?Today, let’s continue our discussion on alternatives to third-party cookies for ad tracking[1].Jun 27Jun 27
Dr. Chi-Hua WangDC 006|Can You Predict the Changes in Digital Advertising for 2025?In late April 2024, Google decided to delay its plan to phase out third-party cookies on Chrome until 2025【1】. Whether this timeline will…Jun 26Jun 26
Dr. Chi-Hua WangDC 005|Why Generative Data Science is Crucial for the Future of Data PrivacyThe “Data Clean Room” is a revolutionary technology allowing two parties to securely collaborate and share their customer data without…Jun 25Jun 25
Dr. Chi-Hua WangDC 004|Do You Understand the Relationship Between Customer Journey and Advertising Attribution?In the field of Marketing Data Science, one crucial task is Advertising Attribution Modeling. But what exactly is Advertising Attribution?Jun 24Jun 24
Dr. Chi-Hua WangDC 003|How Can You Leverage Event-Level Signals to Boost Marketing Effectiveness?Amazon Marketing Cloud offers a “Data Clean Room” that integrates what are known as “Event Level Signals” [1].Jun 23Jun 23
Dr. Chi-Hua WangDC 002|How Does Advertising Work in a World Without Third-Party Cookies?With the rise of data collaboration platforms, the landscape of digital marketing is undergoing significant changes. Since January 2024…Jun 22Jun 22
Dr. Chi-Hua WangDC 001|Data Clean Room: Where Is the Future of Data Collaboration?The concept of a “Data Clean Room” has been my primary focus in data science since January 2024. According to an article by Lotame[1], a…Jun 21Jun 21
Dr. Chi-Hua Wang3 Key Insights on Training Generative Models with Differential Privacy for Synthetic Data CreationJun 13, 2023Jun 13, 2023
Dr. Chi-Hua Wang3 Vital Aspects to Consider When Using Google Analytics Compliantly with HIPAAJun 10, 2023Jun 10, 2023
Dr. Chi-Hua Wang3 Crucial Considerations About Google Analytics and HIPAA ComplianceJun 9, 2023Jun 9, 2023