cliizii ChatBridging the Gap Between Marketing and Market ResearchIn the ‘good old days’ of Don Draper and the Mad Men TV series, marketing and research lived not only on different floors, but totally…May 28, 2018May 28, 2018
cliizii ChatMarketing Sport as ‘Entertainment’ is all about relationships!If you’re the marketing manager or membership director of a sporting club, you have two goals: Get new members and retain the ones you…May 16, 2018May 16, 2018
cliizii ChatWhat Can Market Research Learn From Media!Recent market research industry studies highlight the pressing need to improve the participant experience. In media, we’ve long wrestled…Apr 5, 2018Apr 5, 2018
cliizii ChatLessons from Leeds … How To Avoid a Sports Fan BacklashIt’s a tough time for the famous Leeds United Football Club!Apr 5, 2018Apr 5, 2018
cliizii ChatCustomer satisfaction surveys fail to satisfy!Pestering people for feedback is rapidly degrading the customer experience, ensuring their attitude towards both the purchase and research…Mar 26, 2018Mar 26, 2018