Candice MudrickThe Fnatic x Hello Kitty collaboration: Why “Unisex” isn’t good enoughWhen I saw that the latest Hello Kitty x Fnatic collaboration featured zero products designed for women, the response I got (from internet…Nov 17, 20191Nov 17, 20191
Candice MudrickWhy esports is a natural fit (and even necessary) for Vegas.Add “slot machines” to the ever-growing list of things that millennials are killing.Jun 20, 2018Jun 20, 2018
Candice MudrickWHAT’S HOLDING BACK MOBILE ESPORTS?When I first told friends that mobile title Arena of Valor (i.e. Kings of Glory) was as engaging and playable as League of Legends, few…Mar 10, 2018Mar 10, 2018
Candice MudrickFIVE BRANDING CHALLENGES FACING ESPORTS PROS (AND HOW THEY CAN BE OVERCOME)(For the previous story which explains why stars are critical to esports growth, click here. Many suggestions below can also apply to…Feb 26, 2018Feb 26, 2018
Candice MudrickWHY ESPORTS SHOULD INVEST IN ITS SUPERSTARS.Michael Jordan. Kobe Bryant. LeBron James. Lionel Messi. David Beckham. Cristiano Ronaldo. Tom Brady. Wayne Gretzky.Feb 26, 2018Feb 26, 2018
Candice Mudrick5 REASONS WHY FORTNITE WILL WIN OVER PUBG AS AN ESPORT.It’s undeniable that the Battle Royale genre as a whole has a long way to go before becoming a compelling spectator esport. The observation…Feb 23, 20181Feb 23, 20181