Cognosco Media, LLCPodcast Alchemy: Is Podcasting Worth It? (As a Guest or a Host)Podcasting is a low-cost way to market products and services, but the real cost is time. We analyze how effective these strategies tend to…Apr 15Apr 15
Cognosco Media, LLCPodcast Alchemy: Who is Helping Whom? Podcast Hosts, Guests, & AudiencesThere are multiple models used by podcasters to make money, not all of which are obvious to the guests and audience. It’s not as simple, or…Apr 8Apr 8
Cognosco Media, LLCPodcast Alchemy: How to Get the Most Out of Your PodcastEvergreen podcasts episodes are not meant to be a single moment in time but should be seen as audio versions of content-rich web pages…Apr 1Apr 1
Cognosco Media, LLCPodcast Alchemy: How to Be a Great Podcast HostA few simple actions can turn a good podcast host into a great podcast host. On the other hand, not doing them can lessen the quality of…Mar 25Mar 25
Cognosco Media, LLCPodcast Alchemy: How to Be a Great Podcast GuestA few simple actions can turn a good podcast guest into a great podcast guest. On the other hand, not doing them can lessen the quality of…Mar 18Mar 18
Cognosco Media, LLCPodcast Alchemy: How to Get on Hundreds of Podcasts (or Find an Ideal Podcast Guest)Once you learn the key techniques you can find and pitch hundreds of podcasts at scale; hosts can employ the techniques to find top quality…Mar 11Mar 11
Cognosco Media, LLCPodcast Alchemy: Creating the Perfect Podcast PitchPitching a podcast is both an art and a science. It requires succinctly conveying the value you offer, but packaged in a way that you can…Mar 4Mar 4
Cognosco Media, LLCPodcast Alchemy: The Philosophy of GuestingMany podcasts’ guests go into the show with the wrong attitude. It creates a bad experience for the audience and host and misses an…Feb 26Feb 26
Cognosco Media, LLCPodcast Alchemy: To Host or GuestShould you appear on other podcasts, host your own, or do both? Each has a unique value proposition that should align to your business…Feb 19Feb 19
Cognosco Media, LLCPodcast Alchemy: An Unexpected JourneyAn introduction to the Podcast Alchemy series.Feb 12Feb 12
