Brent SheikinConsumerAffairs for BrandsUnhappy customers = opportunity“Your most unhappy customers are your greatest source of learning.” -Bill GatesFeb 3, 20171Feb 3, 20171
Brent SheikinConsumerAffairs for BrandsLittle number, big impact: the science of star ratingsWhile many factors play into a brand’s search engine page rank, reviews and ratings are a big part of the mix. Factors like the number and…Jan 30, 2017Jan 30, 2017
Brent SheikinConsumerAffairs for Brands6 ways to stop customer service issues before they ever startThe best defense is a good offense, six things you can do right now to stop customer complaints before they occur.Dec 12, 2016Dec 12, 2016
Brent SheikinConsumerAffairs for Brands6 surprising ways collecting reviews can boost your businessFrom outperforming your competition in organic search to having happier employees, review collection is a powerhouse tool for brands.Nov 14, 2016Nov 14, 2016
Brent SheikinConsumerAffairs for BrandsWhy consumers trust each other more than brandsThe average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is…Apr 26, 2016Apr 26, 2016
Brent SheikinConsumerAffairs for BrandsBrand reputation: it’s a word-of-mouth gameIt’s no secret that brands of all shapes and sizes rely on the positive sentiments of customers to make repeated sales and improve their…Apr 25, 2016Apr 25, 2016