Blogging for Businesses: the Secret to SEO and Sales
How starting a blog can drive sales for your business
As a business owner, you probably have online competition. Like, a lot of it. You’re looking to use SEO to drive traffic to your site. But how is it done? Blogging.
Why you should start a blog
Blogging is a great way to increase brand visibility, when executed properly. Regularly publishing content to your website can bump up your position on the SERP (Search Engine Results Page). The higher your content ranks, the better the likelihood that people will click on your website.
How does SEO ranking work?
Okay, great. Now you’re on board and ready to start ranking. But how does Google determine whose site ranks first?
- Google’s bots visit different websites, gaining information.
- They use that information to add relevant sites to Google’s index.
- When people search Google using keywords, it provides them with the most helpful web page results.
The results that a person is presented with will differ based on the words they used in their search.
This is where optimization comes into play. You can optimize your blog page and rank higher on the SERP.
For example, Google “likes” sites that are regularly updated. It encourages its bots to “crawl” your website more often, thus increasing your chance of ranking higher.
If you are putting out regular content on a blog, you’ll probably rank higher than a stagnant website.
Other steps you can take to boost your SEO ranking:
- Make sure your site is accessible and secure.
- Use relevant keywords and provide answers to what your customers are asking Google.
- Include headers and bulleted/numbered lists for readability.
- Provide interactive and visual content for your readers, like images and videos.
- Include hyperlinks that jump to both internal and external content.
Need help starting a blog for your business? I’ll write relevant SEO posts for you.
How do you start a blog?
Now that you’ve got the SEO basics down, it’s time to learn how to start a blog for your business.
One of the most popular and user-friendly ways to create a blog is through Wordpress. You can get a website set up for free, or pay a fee for more premium options.
If your business website is already hosted on Wordpress, it’s fairly easy to set up a blog in the same spot. That way, all of your content is in one place.
Another option is Medium. Its basic services are free, and it already has a built-in audience for your readers.
Other platforms to consider:
What if I don’t have time to run a blog?
I know what you’re thinking: this sounds like a lot of work. And you’re right, it is. You’re running a business — you don’t have time to write a blog post every day.
The good news is that you can hire someone to produce SEO content for your blog. Freelance writers are invaluable when it comes to this stuff: they can batch out relevant blog posts, optimize your content, and get you ranking on Google within a few months.
Are you overwhelmed at the idea of starting a blog for your business? I can help. I’m a freelance blog writer and editor, and I’d love to work with you.
Lauren Spencer
contact@laurenscreative.com
