The music discovery journey
Here’s a quick teaser from my millennial music discovery project (full finding will be published in two weeks!).
I’ve found that there are two types of listeners who actively invest time in discovering new music. This means they pay close attention to what new music is released each week and are constantly creating and updating their own playlists. They use lots of discovery sources to ensure their music collection is always fresh and jump from platform to platform to find the right music to fit their mood.
One of these two types is hungry for content and wants to learn as much as possible about the musician. The other is seeking connection and meaning and wants to learn as much as possible about the music itself. Maps of their discovery journeys are below (click to zoom):
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Libby Koerbel loves to analyze ambiguous questions, listen to live music, and meet new people. She is an expert strategist with experience at the Boston Consulting Group, Pandora, Universal Music Group, Muzooka, and Pritzker Group Venture Capital. She is currently a MBA student at the Kellogg School of Management.
This post is a part of a series on how millennials discover content. Read some of the initial findings on discovery sources, millennial trends, & new music discovery, as well as some musings on: serendipity, innovation in music production, your adventuresomeness quotient, framing uncertainty, curation wars, music tastes,sticky subscription models, and abundance.
