Robbie Foston10 Copywriting Tips for Small Business OwnersThat you can implement in your business today.4 min read·May 3, 2024----
Robbie FostonWhat Every Business Owner Needs To Know About Survivorship BiasSurvivorship bias is a cognitive shortcut whereby we overstate successful outcomes and neglect the failures. This is true for business…3 min read·Apr 17, 2024----
Robbie Foston14 Cold Email Lessons (Do This To Beat The Competition).After a decade of sending cold emails, this is what I’ve learned.2 min read·Feb 9, 2024----
Robbie FostonDo You Know How To Kiss A Girl? Then Learn!Understanding the art of copywriting & storytelling.2 min read·Feb 9, 2024----
Robbie FostonAmerican Airlines & The AAirpass DisasterUnlimited First Class Flights, For Life!5 min read·Feb 8, 2024----
Robbie FostonCold Email Breakdown (B2B): Why Volume Isn’t The AnswerCold outreach is not solely a numbers game.3 min read·Jan 18, 2024--1--1
Robbie FostonHow To Get Cold Leads To Take Action (Simple Fix)It doesn’t matter how great your email is if it doesn’t convert. The sole objective of sending cold emails is to turn an uninterested and…3 min read·Jan 17, 2024----
Robbie Foston5 Step Guide: How To Mass Send Cold Emails Without Getting FlaggedBefore we get started I want to highlight that this is not the best approach for most companies or sales reps. Sending cold emails at…4 min read·Dec 20, 2023----
Robbie FostonCTA Mistakes: Crafting a Call-To-Action That Actually ConvertsThe most important aspect of any copy is the call-to-action (CTA). This is the action you want the prospect to take after they’ve read your…3 min read·Dec 18, 2023----
Robbie FostonHow To Provide Value (+ Bonus Email Template For B2B Tech)Inboxes are flooded with emails. AI allows for massive volume and most sales teams have jumped on the bandwagon. Companies who used to put…3 min read·Dec 18, 2023----
