Joanna WiebeinThe Better StoryDogfooding, or how humbling it is to use your own product for a monthI never much liked the phrase “eat your own dog food.”13 min read·Jun 29, 2017--2--2
Joanna WiebeinThe Better StoryEverything I Wish I’d Known Before I Started Demoing SaaSI had spent 25 minutes showing a content team the many ways Airstory would improve their lives when their manager looked at me and said:18 min read·Jun 22, 2017--24--24
Joanna WiebeinThe Better StoryBig Companies Don’t Want to Do BetterI’m writing this on a United plane, on the tarmac. We’re grounded because O’Hare International isn’t accepting any incoming flights; they…6 min read·Jun 15, 2017--2--2
Joanna WiebeinThe Better StoryWho came up with free SaaS trials, and what were they thinking?It is a truth universally acknowledged that people don’t know what they want.7 min read·Jun 8, 2017--4--4