Martyn AndersonSome of the things we won’t take for grantedAn article I wrote for local online media/news company Gef, one week into lockdown.May 11, 2020May 11, 2020
Martyn AndersonWhy cute alone won’t cut it for Christmas ads anymoreIn the wake of the unveiling of John Lewis’ most recent ‘Excitable Edgar’ Christmas campaign (and IKEA’s game-changing ‘Silence the…Nov 18, 2019Nov 18, 2019
Martyn AndersoninThe Startup5 Copywriting Skills I Wish I’d Known Starting OutCopywriting. The bane and blessing of my existence. It pays the bills and provides me with the kind of orgasmic anguish that usually only…Jul 2, 20191Jul 2, 20191
Martyn AndersonCopywriting goldWhether you’re aware of it or not, you’re surrounded by copy the day long. From billboards and adverts to the manual that came with your…May 31, 2019May 31, 2019
Martyn AndersonBe kind to your copywriterAs a copywriter, I can easily spend upwards of seven hours per day writing copy.May 7, 2019May 7, 2019