Days of MarTech worldUnlocking Influencer Marketing Success with Google’s Lightweight MMMLearn how to optimize influencer marketing costs using Google’s LMMM method, with a hands-on example in a Google Colab notebook.Aug 23, 2023Aug 23, 2023
Days of MarTech worldUnraveling the Future of Marketing Mix Modeling: Meta’s Robyn, Google’s Light Weight MMM, and Uber…Revolutionary MMM models: Robyn’s AI precision, Google’s efficiency, Uber Orbit’s adaptive power reshape marketing insights.Jul 30, 2023Jul 30, 2023
Days of MarTech worldUnleashing the Full Potential of Data Analytics: The Power of Data Warehousing with Looker StudioData warehousing and Looker Studio: Faster retrieval, advanced analytics, and enhanced governance for insightful decision-making.Jul 16, 2023Jul 16, 2023
Days of MarTech worldFree Data Extraction from Google Analytics Universal Analytics to Google BigQuery using AirbyteStep-by-step guide on using Airbyte to export historical data from Google Analytics to BigQuery facilitating seamless free data transfer.Jul 7, 20231Jul 7, 20231
Days of MarTech worldUnleashing the Power of Advanced Analytics with Google Analytics: Universal Analytics even its…In the digital age, understanding user behavior and optimizing marketing strategies are critical for business success. Google Analytics…Jul 3, 2023Jul 3, 2023