Edward Cotton – Medium

Edward Cotton

Edward Cotton

5 Things Ad Agencies Might Have Learned from the Pandemic

The lockdown has wreaked havoc with the economy, and ad agencies have taken a giant hit. Clients paused or stopped spending, and the…

Oct 3, 2020

5 Things Ad Agencies Might Have Learned from the Pandemic

Oct 3, 2020

Edward Cotton

Opportunities-Not Decks

Another Message to White People in Advertising

Jun 9, 2020

Opportunities-Not Decks

Jun 9, 2020

Edward Cotton

Dear White People in Advertising

From a Fellow White Person in Advertising

Jun 1, 2020

Dear White People in Advertising

Jun 1, 2020

Edward Cotton

The State of Strategy

A view from the Frontline

May 27, 2020

The State of Strategy

May 27, 2020

Edward Cotton

Can Creativity Save the Ad Agency?

There is nothing like a crisis to force everyone to do what they never wanted to do before, which is to think about the future. If you…

May 12, 2020

Can Creativity Save the Ad Agency?

May 12, 2020

Edward Cotton

The Brands of COVID-19

Brand Roles in the Pandemic

May 11, 2020

The Brands of COVID-19

May 11, 2020

Edward Cotton

Obsessing The Brand Experience

5 Takeaways from BSSP/Contagious- Now/Next/Why- San Francisco

Jun 11, 2015

Jun 11, 2015

Edward Cotton

Trouble in “Big Brandland”

1. Why Trouble?

May 19, 2015

Trouble in “Big Brandland”

May 19, 2015

Edward Cotton

Instagram’s Obsession with Culture

At Wired’s Business Conference in New York yesterday, Wired journalist Jessie Hempel interviewed Instagram founder Mark Kreiger.

May 13, 2015

Instagram’s Obsession with Culture

May 13, 2015

Edward Cotton

What Comes After the TV Ad?

The world of television is evolving, do TV ads need to do the same?

May 12, 2015

What Comes After the TV Ad?

May 12, 2015

Edward Cotton

Edward Cotton

Creative Strategist- Former CSO of BSSP — curious about all things relating to brands, marketing, and culture

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