Damian Dayton – Medium

Damian Dayton

Damian Dayton

The Viral Video is Dead: Long live the VIROMERCIAL.

How do I make a viral video? Sorry friend, I have some bad news for you. It’s not about the video, it’s also about your subject. What was…

Apr 24, 2023

The Viral Video is Dead: Long live the VIROMERCIAL.

Apr 24, 2023

Damian Dayton

When they go SHORT, you go LONG. Why your Facebook Ads could be longer.

Current social media advertising is getting shorter and shorter. Brands are moving towards 5-second to 15-second non-skippable ads, I…

Apr 18, 2023

When they go SHORT, you go LONG. Why your Facebook Ads could be longer.

Apr 18, 2023

Damian Dayton

The 5 Ds that your product needs to EXPLODE on social.

We run a Digital Agency that grow online businesses incredibly fast through highly scalable video campaigns that play on Facebook…

Apr 18, 2023

An AI generated image of an explosion on a phone, the explosion exceeds the bounds of the phone. The image is a metaphor of rapidly growing business online.

Apr 18, 2023

Damian Dayton

Video: revenue generator or sunken cost?

When you are poor, you can’t afford to buy a bad car, no matter how cheap it is. You can’t afford the weekly repairs and the unreliable…

Apr 18, 2023

An AI generated image of a broken-down, cheap car. The hood is open and it is full of junk.

Apr 18, 2023

Damian Dayton

Serve who you love, love who you serve. — The key to marketing.

This may seem like a religious aphorism or something you might see scrawled out in hand-lettered words across a plank of wood (my friend…

Apr 17, 2023

Serve who you love, love who you serve. — The key to marketing.

Apr 17, 2023

Damian Dayton

Your Brand is for Omnivores.

There is quite a bit of hubbub on LinkedIn among marketers. What is more important Performance or Brand? Direct Response or Style? Organic…

Nov 9, 2022

Nov 9, 2022

Damian Dayton

How storytelling conquered the world.

Storytelling may have played a major factor in conquering world, but if we’re not careful it could play a major role in it’s downfall too.

May 13, 2019

How storytelling conquered the world.

May 13, 2019

Damian Dayton

Apple’s new ad is totally amazing and totally wrong…for you.

Apple’s new ad is totally amazing and totally wrong for you and your business.

May 6, 2019

Apple’s new ad is totally amazing and totally wrong…for you.

May 6, 2019

Damian Dayton
in
Applaudience

That Box Office hit didn’t make any money, and why it’s not getting better.

So your $1 million dollar movie made $2 million at the box office, and no one is writing you any checks yet. This is the quick and dirty…

Jan 5, 2017

Jan 5, 2017

Damian Dayton

The Four Types of Video Editors You Will Meet.

As a producer, I am not much of an editor myself. I can string a few shots together and tell a simple story, and I know that not all…

May 25, 2016

May 25, 2016

Damian Dayton

Damian Dayton

Chief Creative office and Strategist at Creatably. I’ve been making TV, Movies for 20 years. Now I make commercials for social media. www.Creatably.com

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