Over the years, I’ve noticed many people take brand design for granted. As if it was this magical, almost mystical thing appearing out of nowhere to bless your company, turning it into a loveable brand without anyone having to do anything. This misconception got me thinking and below is a summary of the thoughts i’ve had on the topic. — It’s that time at your company. You’ve made it in one country for a number of years. You’re now considering launching in another one. All the research is done and you are now able to make it all a reality. Your company hires a few key people on the ground…