Dane BuchananExploring AI: An Intro to Generative AI and its ApplicationsExplore the essentials of AI with a look at what AI is and how to maximise the impact of Generative AIDec 26, 20231Dec 26, 20231
Dane BuchananNavigating Brand Trust in the Age of AI-Generated ContentExplore how brands can build trust and maintain integrity with AI-generated content, balancing innovation with ethical transparency.Dec 15, 2023Dec 15, 2023
Dane BuchananDashboards: A Love-Hate Relationship in BusinessThe term ‘dashboard’ might just make some analysts and stakeholder’s groan. After all, in today’s data-driven world, it feels like every…Nov 13, 2023Nov 13, 2023
Dane BuchananThe RAPID Framework for Data AnalysisUnlock powerful insights with the RAPID Framework: a step-by-step guide to enhance your data analysis process & elevate results. Dive in!Sep 11, 2023Sep 11, 2023
Dane BuchananWhy Media Mix Models are the answer to unlocking measurement in a privacy-centric worldAs a performance marketer, you regularly have to answer questions such as “What is the optimal media spend for each marketing channel to…Aug 28, 2023Aug 28, 2023
Dane BuchananLooking Beyond the Cookie: The Rise of PETs in Modern Digital AdvertisingEvery click, every search, and every like — our digital interactions are leaving traces in a vast online realm. But what happens when the…Aug 13, 2023Aug 13, 2023
Dane BuchananEmbracing a Data-Driven Culture: A framework for successIn today’s rapidly evolving business landscape, being data-driven is no longer a choice but a necessity. We’re operating in a time where…Jul 22, 2023Jul 22, 2023
Dane BuchananBalancing Art and Science: The Future of Effective Marketing & Measurement in a Privacy-Centric…In the world of media, striking a balance between art and science — the heart and the head — is crucial. This delicate interplay of…Jul 9, 2023Jul 9, 2023
Dane BuchananKey Principles for Leading High-Performing TeamsOver the past 15 years, I’ve had the privilege of leading both large and small teams within many different organizations. While each…Jul 1, 20231Jul 1, 20231
Dane BuchananA/B Testing: Best Practices & Common PitfallsA/B testing is one of the most used tools in digital/ performance marketing. It’s a fast and effective way to optimize your media…Jun 23, 2023Jun 23, 2023