Dane Buchanan – Medium

Dane Buchanan

Dane Buchanan

Exploring AI: An Intro to Generative AI and its Applications

Explore the essentials of AI with a look at what AI is and how to maximise the impact of Generative AI

Dec 26, 2023

Exploring AI: An Intro to Generative AI and its Applications

Dec 26, 2023

Dane Buchanan

Navigating Brand Trust in the Age of AI-Generated Content

Explore how brands can build trust and maintain integrity with AI-generated content, balancing innovation with ethical transparency.

Dec 15, 2023

Dec 15, 2023

Dane Buchanan

Dashboards: A Love-Hate Relationship in Business

The term ‘dashboard’ might just make some analysts and stakeholder’s groan. After all, in today’s data-driven world, it feels like every…

Nov 13, 2023

Dashboards: A Love-Hate Relationship in Business

Nov 13, 2023

Dane Buchanan

The RAPID Framework for Data Analysis

Unlock powerful insights with the RAPID Framework: a step-by-step guide to enhance your data analysis process & elevate results. Dive in!

Sep 11, 2023

The RAPID Framework for Data Analysis

Sep 11, 2023

Dane Buchanan

Why Media Mix Models are the answer to unlocking measurement in a privacy-centric world

As a performance marketer, you regularly have to answer questions such as “What is the optimal media spend for each marketing channel to…

Aug 28, 2023

Why Media Mix Models are the answer to unlocking measurement in a privacy-centric world

Aug 28, 2023

Dane Buchanan

Looking Beyond the Cookie: The Rise of PETs in Modern Digital Advertising

Every click, every search, and every like — our digital interactions are leaving traces in a vast online realm. But what happens when the…

Aug 13, 2023

Looking Beyond the Cookie: The Rise of PETs in Modern Digital Advertising

Aug 13, 2023

Dane Buchanan

Embracing a Data-Driven Culture: A framework for success

In today’s rapidly evolving business landscape, being data-driven is no longer a choice but a necessity. We’re operating in a time where…

Jul 22, 2023

Embracing a Data-Driven Culture: A framework for success

Jul 22, 2023

Dane Buchanan

Balancing Art and Science: The Future of Effective Marketing & Measurement in a Privacy-Centric…

In the world of media, striking a balance between art and science — the heart and the head — is crucial. This delicate interplay of…

Jul 9, 2023

Balancing Art and Science: The Future of Effective Marketing & Measurement in a Privacy-Centric…

Jul 9, 2023

Dane Buchanan

Key Principles for Leading High-Performing Teams

Over the past 15 years, I’ve had the privilege of leading both large and small teams within many different organizations. While each…

Jul 1, 2023

Jul 1, 2023

Dane Buchanan

A/B Testing: Best Practices & Common Pitfalls

A/B testing is one of the most used tools in digital/ performance marketing. It’s a fast and effective way to optimize your media…

Jun 23, 2023

Jun 23, 2023

Dane Buchanan

Dane Buchanan

London-based data & analytics professional. I focus on simplifying the complex and driving tangible results for my clients through data science & analytics.

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