How I Reached 500 Followers in 2 Months

Daniela Matinho
3 min readApr 16, 2024

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If you’re looking to expand your Medium following, you’ve come to the right place. In February, I shared my journey of reaching 100 followers on Medium, and now I’m super HAPPY to tell you how I achieved the 500-follower milestone. Honestly, I did not expect to be writing this post so soon, but here we are!

Let’s take a moment to reflect on my following a year ago:

I experienced a significant boost last year when I published a book review. The post got extra traction after someone with a large following commented and reshared it.

Views and Reads on Feb 2023

Things remained stable until the end of the year, but when I published my annual book review in January 2024, my reads and views skyrocketed. Although my career articles were popular, particularly among LinkedIn users, most of my Medium followers seem to come from my book reviews.

Audience Stats since I started publishing on Medium

This observation leads to my first key insight:

1. FIND A NICHE AND COMMIT TO IT

Initially, I wrote about my career, a major focus in my life. However, when friends frequently sought book recommendations, I started curating lists and sharing them on Medium. I never imagined so many people would be interested in my book reviews. Once I recognized the overlap between my passions and what my audience appreciated, I doubled down on providing more engaging content in that area.

My Most Successful Article

For more content about Career & Books, follow me on Medium at @danielamatinho. Don’t forget to comment, like, and share.

2. CHOOSE A TOPIC YOU’RE PASSIONATE ABOUT

Writing, editing, and formatting can sometimes be less than exciting. If you’re serious about growing on Medium and thinking long-term, pick a topic you genuinely enjoy. Passion fuels perseverance, especially on days when motivation is scarce.

3. PUBLISH CONSISTENTLY

Yes, it’s a cliché, but true: consistency is crucial. While some might suggest posting daily, I advocate for a more realistic schedule that you can maintain over time. I started posting once a month and have gradually increased to twice a month — that’s what my schedule allows.

Photo by Markus Winkler on Unsplash

4. INTERACT WITH YOUR AUDIENCE

Engaging with your audience is equally important. I feel honored whenever someone comments on my articles, and I make it a point to show my appreciation by responding and interacting with their profiles.

5. LEVERAGE OTHER PLATFORMS TO AMPLIFY YOUR REACH

Since the beginning, I’ve shared my Medium articles on LinkedIn. Although Medium primarily values interactions within its platform, branching out helped me build initial momentum and continues to support my growth.

Photo by Austin Distel on Unsplash

Whether you’re just starting out or looking to break through a plateau, these insights can help steer your efforts towards more effective audience engagement and growth.

For more content about Career & Books, follow me on Medium at @danielamatinho. Don’t forget to comment, like, and share.

Daniela

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Daniela Matinho

I write about books and my journey in Tech & Analytics in the US! ✨ Data Storyteller | Meta Alum | MS Analytics from UChicago