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UX/UI/Challange 3: Conduct a usability case study to understand how a mobile travel app can be improved. Creating a better travel app for a business, enhancing the travel experience for users

  • Persona and destination
  • Benchmarking
  • Usability test and interview
  • Main user problem
  • Redesign
  • Learnings

Small group of friends — 40–60 y/o (3)

You and your lifelong friends decided to go on an adventure together, to delight yourself with the world’s most exquisite wonders. You ponder better exclusivity and quality over a lower price. You all want to feel comfortable, leave time and space for everyone to fulfill their personal desires.

Japan have been a dream destination for years for Jill and Sam, and finally the time have come to make that dream a reality. They want to make this trip a dream to remember with no expenses spared. …


Having a deep look into the products/services I use in my everyday life. What are the products that I can’t live without and the ones that can be improved. Here are a top 3 list of the best and the worst.

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The best user experiences

An app that makes it easier for you to transfer money to your friends or even buying a train ticket and so on. You just buy by adding your phone number to an account. it’s is a easy design and very user friendly. The phone will make a noise if you receive money. …


UX/UI Challenge 1: To create a feature for the UrbanGo app that solves the pain of having to purchase different public transport tickets through numerous channels.

  • Urban Go
  • The problem
  • Interview
  • Brainstorming
  • Prototype
  • The solution
  • Lessons to be learned
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Urban go

UrbanGo is a public transit and mapping startup based in Silicon Valley. Their goal is to solve the problems of urban mobility by offering the quickest and cheapest public and private transport routes to their users.

The problem

Most people need to commute to work and therefore it is very important to limit the time they need to spend to/from work. Many people need to change way of transportation during the way. Many of these companies have different ticket systems and for a user it can be hard to track down where to go and what tickets to buy. …


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UX/UI Challenge 2: ‘Reverse engineer’ an app’s Interaction Design and User Flow. Then using Sketch create a wireframe version of the user flow.

CHALLENGE 2:

  • Choose an application to practice with.
  • Choose a user flow to perform a task.
  • Conduct a task analysis for your chosen task.
  • Create lo-fi wireframes.
  • Create mid-fi wireframes using Sketch and a wire-framing kit.
  • Use Invision to create an interaction design.

The app: Foodora

Foodora is an online food delivery brand which offers meals from over 9,000 selected restaurants in several countries worldwide. …


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Starting my education in fine art I am familiar with pen and a piece of paper and being creative without restrictions. To see my Ted talk with Aparna Rao was inspirational and I just started to draw what I felt and what I saw. She talked about the movements we see in the artwork and what we think we see and what is behind the canvas. To try and to recreated the Ted talk was a challenge and that’s what was exciting about this exercise. …

About

Daniella

Freelance UI/graphic designer at https://www.daniellasalamon.com

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