Daniel ScharffinConsumer Led PricingHow small brands can sell more using dataBig consumer goods companies like Unilever and Nestle understand how to use sales data to get more shelf space (which in turn gets them…5 min read·Mar 19, 2018----
Daniel ScharffinConsumer Led PricingHow small brands can test new pricesPrice optimization can be the most effective way to increase your bottom line, but is often neglected, especially by smaller companies…4 min read·Nov 5, 2017--1--1
Daniel ScharffinConsumer Led PricingAmazon and Whole Foods at odds in the grocery price war.Whole Foods is more expensive than Amazon Fresh. Way more. Business Insider estimates Whole Foods is 15% more expensive than typical…3 min read·Jul 11, 2017----
Daniel ScharffinConsumer Led PricingPricing for Executives — is your price right?Consumer-led pricing overview for executives. Key questions and approach.5 min read·Mar 14, 2017----
Daniel ScharffinConsumer Led PricingDo You Believe in Magic…Price Points?A primer on magic price points — what are they, why are they important, and how can you recognize them.4 min read·Jan 30, 2017----
Daniel ScharffinConsumer Led PricingConsumer price promotions — how much, how deep?A discount can convince new people to try you and prior customers to buy more, but can also teach people to only buy when you are on sale…4 min read·Jan 14, 2017----
