Dan NealeInfluencer Marketing: Is the tide shifting?Has the string of negative stories and scandals around companies participating in this form of marketing destroyed it forever?Aug 12, 2019Aug 12, 2019
Dan NealeBrands Embracing True PurposeVery supportive of the recent comments by Alan Jope, Unilever’s chief executive, stating that it is no longer enough for their consumer…Aug 9, 2019Aug 9, 2019
Dan NealeinMovements Not MomentsVanity Metrics + Influencer MarketingIsn’t it finally time we called bullshit on vanity metrics?Aug 6, 2019Aug 6, 2019
Dan NealeinMovements Not MomentsFilling the Political VacuumThe conversation around brand purpose continues to evolve. From the attempt by Gillette, through to Guinness, we are seeing further…Aug 5, 2019Aug 5, 2019
Dan NealeinMovements Not MomentsFive areas that will help you select the most suitable social media influencersWhat should you look for in an influencer, and how do you do it?Aug 5, 2019Aug 5, 2019
Dan NealeinMovements Not Moments“Sex doesn’t sell any more, activism does”One of my favourite quotes around the conversation of brand purpose and activism is from Alex Holder from The Guardian, who confidently…Nov 21, 2018Nov 21, 2018
Dan NealeMy experience with 123 RegHow their system brought down my website, multiple failings with their technical support and how they’d prefer to blame customers than face…Aug 12, 2016Aug 12, 2016
Dan NealeinMovements Not MomentsInfluencer marketing is a collaboration not a transactionThere is much debate over the merit of paying to access an audience and how effective this is. Until you step back and really understand…Jun 5, 20161Jun 5, 20161
Dan NealeinMovements Not MomentsObsessed with the largeWhy you’re missing a trick when it comes to influencer marketingJun 3, 20161Jun 3, 20161