Ting-Jiun CheninUVA New Media Strategies Spring 2017Retargeting via Facebook AdsI find myself pointing to this proverb when thinking about the idea of remarketing/retargeting and how I can apply it to my business.Mar 21, 2017Mar 21, 2017
Ting-Jiun CheninUVA New Media Strategies Spring 2017Super Bowl Ads: The One That Goes Viral v.s. The One That EntertainsAs with any marketing campaign, the goal of advertising is to create authentic and memorable content that connects to its audience —…Feb 27, 2017Feb 27, 2017
Ting-Jiun CheninUVA New Media Strategies Spring 2017Government Engagement via New MediaI work for a local government agency in Virginia and it never came to my mind as to whether they use any forms of new media to connect and…Feb 20, 2017Feb 20, 2017
Ting-Jiun CheninUVA New Media Strategies Spring 2017What Instagram Taught MeOne of the biggest lessons I’ve learned since opening an e-commerce store is that selling food online is not easy. On top of SEO, there are…Feb 16, 2017Feb 16, 2017
Ting-Jiun CheninUVA New Media Strategies Spring 2017The Power of Consumer-Generated Content in a Social WorldBeing in the tea business, I pay specific attention to what other tea brands do to promote their products. I follow their Facebook page…Feb 7, 20171Feb 7, 20171
Ting-Jiun CheninUVA New Media Strategies Spring 2017The Evolution of Marketing: From Yellow Pages to Search EnginesAs Google AdWords puts it, “online advertising helps your business reach the right people, in the right place, and at the right time.” —…Jan 30, 20172Jan 30, 20172
