See your Google Search Console Content Performance by Category
This post is a part of the Google Search Console Feature Engineering Series.
A lot of the information we need is at our fingertips but we need to move things around a bit in order to find it. That’s what Feature Engineering is all about!
This time we’re going to sort our content by category and see how each category performs instead of viewing each individual page.
How to Automatically Categorize your Content with Regular Expressions
Forget manually labelling your content; we’re going to use Regex!
Depending on the URL structure of your site, we can extract the category keyword in order to not categorize things manually.
Using Regex (Regular Expressions), we can extract the category keyword from the URL.
Let’s say our site’s URL structure looks something like this:
https://www.example.com/category/post-slug/
The following Regular Expression will let us extract the ‘category’ keyword, whatever it may be.
https*:\/\/.+?\/(.+?)\/
Below is a screenshot from Regex101.com that shows some group capture examples.
What value does content sorting by category provide?
A specific content can have a lot of clicks, but it can be an outlier or an exception. By grouping our site’s content by category, we can see the overall performance of each section of our site.
Conclusion
Knowing which content category performs the best can be a useful data point for your SEO strategy.
In order to demystify our SEO decisions, we always want to take data-drive strategic decisions.
A big shout-out to Damián Taubaso for this Google Search Console Metric! Make sure to keep a close eye on his posts.
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Make sure to check out my Google Search Console Feature Engineering Series for other SEO metrics and to follow me for more original SEO related content.
Happy rankings!
