The Darko – Medium

The Darko

The Darko

Why I Stopped Settling

I used to be the king of “it’ll do.” My whole fucking life was one big compromise, a never-ending series of “good enoughs” and “maybe…

Jun 8

Why I Stopped Settling

Jun 8

The Darko

Upsells: Don’t Neglect the Decline Link

The decline link is usually something along the lines of a “no thanks” option at the bottom of an upsell page. And most companies and…

Jun 3

Upsells: Don’t Neglect the Decline Link

Jun 3

The Darko

Long-Form VSLs: Size Matters

I recently finished writing the VSL for a bodybuilding supplement offer, and when I saw the rough cut from my top video editor, I knew we…

Jun 3

Long-Form VSLs: Size Matters

Jun 3

The Darko

Content Creation: Authenticity and Detachment

I just wrapped up a batch of scripts for 37 short-form videos for a client, it was a helluva learning experience. As I was going through…

Jun 3

Content Creation: Authenticity and Detachment

Jun 3

The Darko

Mastering the First Upsell

As someone who’s ghostwritten over 40 upsell pages for digital products, services, and courses across various niches, mostly sold through…

Jun 2

Mastering the First Upsell

Jun 2

The Darko

F**K the Script, Embrace the Conversation

I used to be a slave to the traditional sales method. I followed a rigid script, desperately trying to hit all the right beats in the right…

Jun 2

F**K the Script, Embrace the Conversation

Jun 2

The Darko

The Counterintuitive Key to Selling: Stop Selling

The moment I realized I was actually great at selling, was the moment when I stopped trying to only hit my quotas and stopped selling.

Jun 2

The Counterintuitive Key to Selling: Stop Selling

Jun 2

The Darko

The Art of the Upsell

In this piece, I talk about one of the most criminally underrated aspects of the sales funnel: the upsell.

Jun 1

The Art of the Upsell

Jun 1

The Darko

The Danger of Blindly Following Marketing “Gurus”

So, you’re working on a new ad campaign, pouring your heart and soul into the copy. You’ve done your research, you know your audience, and…

Jun 1

The Danger of Blindly Following Marketing “Gurus”

Jun 1

The Darko

The Harsh Truth About Selling to the Downtrodden

If you’re in the business of selling to people who are down on their luck, beaten down by life, and lacking in self-belief, you need to…

May 31

The Harsh Truth About Selling to the Downtrodden

May 31

The Darko

The Darko

Digital Marketing Strategist and Conversion Copy Specialist. IG: @darko_writes If you're a fan of It's Always Sunny, we can be BFFs

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