The evolution of web design is one that has impacted all of us in one way or the other and has improved our lives in so many ways that it is hard to track. In the past twenty-nine years, we have seen websites evolve from pages with simple text lines…

Branding is a must have for any business, as it’s the link between the business and its customers. We can differentiate products from one another because of their branding. Your brand is what is presented to the public and is the cornerstone of your customer experience. …

We entered into the new decade with high hopes and good cheer. We reflected on the past ten years and made projections for the next ten. …

When we brand experience designers talk about brand experience, the tendency of people thinking about space and environment is almost inevitable. In the minds of some brand owners, the concept of an experience is usually limited to their physical environment. Thinking of an experience in the intangible terms is somewhat…

The joy of every business owner is to have a brand that is instantly recognised and does not require an introduction. Brand awareness is a key influence in customer purchase decision making. …

A brand is a word or symbol which gives a product a unique identity, it’s also a promise to consistently deliver a certain experience to the consumer. Two key factors that help make your brand phenomenal are uniqueness and consistency — take a minute to think of all the brands…

Brand communication is basically the lifeline of any brand and it is how a brand maintains top of mind awareness. With consistent communication that appeals to its audience, a brand can increase its customer loyalty base. …

In today’s world of instant messaging, likes and shares, the need for brands to own their stories have never been more important in the history of communication. We live in an era where communication is no longer solely through a single streamlined channel. …

Design is something we interact with on a daily basis. From a billboard on a highway, the glowing signage of a bar to the books on our shelves, we can find it all around us. We can’t escape it — we interact with design when we purchase products, read printed…