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The Impact of Visual Storytelling: How Graphic Design Enhances Brand Narratives in Digital…
The Impact of Visual Storytelling: How Graphic Design Enhances Brand Narratives in Digital…
Visual storytelling is a creative, powerful, and captivating way of conveying complex ideas, emotions, or information in a more accessible…
Kolade Agboola
Mar 7
Adopting a Client-Centric Project Management Approach: Engaging Clients on a Journey to Success
Adopting a Client-Centric Project Management Approach: Engaging Clients on a Journey to Success
In today’s competitive business environment, achieving project success extends beyond mere adherence to timelines and budgets; it…
Omolabake Alao
May 21
Brand Storytelling: What, Why & How to Start Telling Your Story
Brand Storytelling: What, Why & How to Start Telling Your Story
Some of the world’s longest-standing and most successful brands understood and leveraged storytelling longer than many others did. Today …
John Maduforo
May 8, 2020
8 Social Media Marketing Tools Your Competition Is Using to Succeed
8 Social Media Marketing Tools Your Competition Is Using to Succeed
I’m no magician, but if you are reading this post, here’s what I know about you…
John Maduforo
Jun 6, 2019
4 Steps for Protecting Your Social Media Accounts from Hack
4 Steps for Protecting Your Social Media Accounts from Hack
To help you stay safe from hackers and secure your social media accounts, here’s a list of things you should do.
John Maduforo
Mar 6, 2019
Latest Stories
BASIC VISUAL DESIGN PRINCIPLES: A CHEAT CODE TO BUILDING STRONG BRANDS.
BASIC VISUAL DESIGN PRINCIPLES: A CHEAT CODE TO BUILDING STRONG BRANDS.
In the dynamic world of brand building, where first impressions matter more than ever, the importance of visual design cannot be…
Kolade Agboola
Jun 14
AUTOMATING RESPONSES FOR AN ENHANCED CUSTOMER EXPERIENCE
AUTOMATING RESPONSES FOR AN ENHANCED CUSTOMER EXPERIENCE
In the digital landscape, where instant gratification is the expectation and customer satisfaction is the ultimate goal, businesses must…
Praise Edidiong Benson
May 7
Leveraging Learning and Development to Upskill Employees In a Digital Era
Leveraging Learning and Development to Upskill Employees In a Digit...
In today’s rapidly changing digital landscape, organisations aren’t just keeping pace with technological advancements — they’re driving…
Elisheva
Apr 3
2023: A DAZZLING YEAR OF BRAND TRANSFORMATIONS
2023: A DAZZLING YEAR OF BRAND TRANSFORMATIONS
As we bid farewell to 2023, a year that seemed to fly by in the blink of an eye, we witnessed a remarkable wave of brand transformations…
David Woruka
Feb 19
AN ESSENTIAL GUIDE TO B2B MARKETING IN 2024
AN ESSENTIAL GUIDE TO B2B MARKETING IN 2024
Dillon Allie once said, “The buyer’s journey is not really a linear part anymore. It’s more about being ready with the content that…
Onyinye Umeh
Feb 6
Unleashing the Potential of Generative AI: Exploring the Path to AI-Driven Success
Unleashing the Potential of Generative AI: Exploring the Path to AI...
In the age of digital transformation, the rapid advancements in Artificial Intelligence (AI) have revolutionised industries across the…
Nkemdilim Uwaje Begho
Jul 12, 2023
2023 is almost here…how is your brand going to evolve?
2023 is almost here…how is your brand going to evolve?
As 2023 approaches Board Members and executives like you are usually busy with strategising and planning for the new year…and one area…
Nkemdilim Uwaje Begho
Dec 12, 2022
How to Build Brands for High Performance and Sustainability
How to Build Brands for High Performance and Sustainability
Join Brand Strategy & Digital Transformation experts Nkemdilim Uwaje Begho & Bella Ikeme who are hosting a masterclass on How To Build…
Nkemdilim Uwaje Begho
Nov 29, 2022
2021 in Review….5 Lessons from the Digital Marketing World…
2021 in Review….5 Lessons from the Digital Marketing World…
2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience….
Nkemdilim Uwaje Begho
Dec 16, 2021
Finding your Digital Marketing Blind spots
Finding your Digital Marketing Blind spots
There are days when you post something on your website, blog, or social media, and it gets a lot of traction to the point that the platform…
Agnes Adebiyi
Jul 7, 2021
The Role Of Branding In Event Marketing
The Role Of Branding In Event Marketing
Your visual brand identity is what makes you stand out from the crowd — without a unique symbol or specific colours, it is difficult or…
David Woruka
May 20, 2021
Brand Marketing and Response
Brand Marketing and Response
Have you ever been to or watched in movies the engagement of a local market? If you have, I am sure you’ll be familiar with how people try…
Agnes Adebiyi
May 17, 2021
5 Ways To Boost Your Email Marketing
5 Ways To Boost Your Email Marketing
There are some best practices to imbibe when considering Email Marketing.
Agnes Adebiyi
May 4, 2021
Why You Need A User Experience Designer For Your Web Project
Why You Need A User Experience Designer For Your Web Project
In the past twenty-nine years, we have seen websites evolve from pages with simple text lines to more robust platforms with high-quality…
David Woruka
Mar 10, 2021
The role of INSIGHTS in Consumer Marketing
The role of INSIGHTS in Consumer Marketing
You can find insights at the intersection of consumer features within a target segment and payment offerings (money, data or time).
Kalu Arunsi
Mar 10, 2021
3 Underrated yet Valuable Components for Your Brand
3 Underrated yet Valuable Components for Your Brand
Branding is a must for businesses of all kinds as it’s the link between businesses and customers. We can differentiate products from one…
David Woruka
Jan 26, 2021
5 Social Media Trends to Watch and Leverage in 2021
5 Social Media Trends to Watch and Leverage in 2021
2020 will be remembered as the year when we all took social media seriously. I mean, we thought we did until we were forced to stay at…
John Maduforo
Jan 19, 2021
8 Marketing & Communications Trends African Businesses should watch out for to Guide Their…
8 Marketing & Communications Trends African Businesses should watch...
Marketing & Communications Trends for 2021
Nkemdilim Uwaje Begho
Jan 12, 2021
3 Sure Ways for African Brands to Accelerate Business Growth in 2021:
3 Sure Ways for African Brands to Accelerate Business Growth in 2021:
Marketing & Communications Strategy Lessons from 2020 & Trends for 2021 Part I
Nkemdilim Uwaje Begho
Dec 15, 2020
5 Things You Should Do Before Adopting A Digital Marketing Strategy
5 Things You Should Do Before Adopting A Digital Marketing Strategy
In this blog, I will walk you through 5 key things you need to consider when building out your digital marketing strategy.
Ayodeji Afolabi
Sep 25, 2020
3 Ways To Enhance Your Customer Experience Using Augmented Reality
3 Ways To Enhance Your Customer Experience Using Augmented Reality
AR has a wide range of real-life applications and one area where AR is already being applied is customer experience.
Miracle Ewim-Ezechi
Jun 30, 2020
COVID-19: How your Brand Should Be Responding To Customers During This Global Crisis
COVID-19: How your Brand Should Be Responding To Customers During T...
We all started the year with daring resolutions, for both our personal, professional and business goals, until the reality of a global…
John Maduforo
Jun 8, 2020
4 LinkedIn Strategies to survive in the Pandemic and post Pandemic World
4 LinkedIn Strategies to survive in the Pandemic and post Pandemic ...
According to the Content Marketing Manager of LinkedIn, 1 out of 3 professionals on the planet are on LinkedIn and LinkedIn is the go to…
John, Orakwe John
Jun 2, 2020
3 Brands that have maximized Design and Storytelling in the COVID-19 Pandemic
3 Brands that have maximized Design and Storytelling in the COVID-1...
We entered into a new decade with high hopes and good cheers. We reflected on the past ten years and made projections for the next. The…
David Woruka
May 5, 2020
How Nigerian Businesses can Optimise their Google My Business Listing
How Nigerian Businesses can Optimise their Google My Business Listing
Quick fact: Did you know there are over 5.6Billion searches on Google per day?
Joy Oghanyan
May 1, 2020
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