David FossasYour Innovation Roadmap, Part 5 — Innovation ApproachesIn Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In…Aug 27, 2016Aug 27, 2016
David FossasFacebook News Feed Algorithm UpdatesImage by Jim Wilson/The New York TimesAug 26, 2016Aug 26, 2016
David FossasYour Innovation Roadmap, Part 4 — Macro & Micro ContextIn Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In…Aug 6, 2016Aug 6, 2016
David FossasYour Innovation Roadmap, Part 3: New OfferingsIn Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In…Jul 26, 2016Jul 26, 2016
David FossasYour Innovation Roadmap, Part 2: New MarketsIn Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In…Jul 20, 2016Jul 20, 2016
David FossasYour Innovation Roadmap, Part 1: Gain ShareYour innovation roadmap is critical to the value of your business, as companies are valued based on their ability to generate cash flows in…Jul 12, 2016Jul 12, 2016
David FossasDeveloping Your Market PositioningIn today’s Marketing Mondays post, we’re going to be looking at developing your market positioning.Jun 28, 2016Jun 28, 2016
David FossasWhat Is Marketing?Let’s start with a few definitions by some reasonable sources:Jun 20, 2016Jun 20, 2016
David FossasA Contrarian View on Innovation in Advertising & PRWith the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to…Aug 26, 2015Aug 26, 2015
David FossasTunnel Vision in The Purpose EconomyWe think of tunnel vision as a bad thing. But, in today’s world of hyper innovation, it may just be the best thing.Aug 11, 2015Aug 11, 2015