Divya GangadharaninMarketing in the Age of DigitalWarby Parker: Your phone screen is now your trial roomScientific evidence proves that by the mere touch of a product for a few seconds, the chances of buying the product increase. It is the…Dec 5, 2021Dec 5, 2021
Divya GangadharaninMarketing in the Age of DigitalRe-thinking Digital Marketing in the time of crisisIf organizations thought the pre-pandemic shift to digital was fast, three-year strategies are now being implemented within weeks. The…Nov 28, 2021Nov 28, 2021
Divya GangadharaninMarketing in the Age of DigitalWhat should be AI’s role in Customer Service?In an era where algorithms drive how we engage with news, what social media feeds influence us, and our homes and cars continue to learn…Nov 21, 2021Nov 21, 2021
Divya GangadharaninMarketing in the Age of DigitalHow can marketers keep up with Data Privacy Rules?As kids, we were always told that we should ask for permission before using someone else’s things. “Ask your friend politely, before you…Nov 15, 2021Nov 15, 2021
Divya GangadharaninMarketing in the Age of DigitalBye, Bye advertising cookieAfter many years of debate, Google and Apple are eliminating the software marketers use to track user online activity and target ads…Nov 8, 2021Nov 8, 2021
Divya GangadharaninMarketing in the Age of DigitalFixing FacebookThe architecture of social media platforms like Facebook poses severe threats to humanity. Here are some solutions to reform them and limit…Oct 31, 2021Oct 31, 2021
Divya GangadharaninMarketing in the Age of DigitalGin and tone of messagingThe food and beverage industry took a bit hit during the pandemic. According to recent studies, with bars and restaurants closed, 27% of…Oct 26, 2021Oct 26, 2021
Divya GangadharaninMarketing in the Age of DigitalThe Iconic Pink Ribbon Campaign — Estée Lauder Commitment to creating a cancer-free world"It really is something that can never be done by anyone person; it has to be done by a group."- Evelyn H. LauderOct 17, 2021Oct 17, 2021
Divya GangadharaninMarketing in the Age of DigitalWho needs Scotch when there is Gin-A journey into Botanist ExperienceAfter almost two years of being couped up, our family decided to go to the Bahamas this summer and chose to splurge a little. While sun and…Oct 10, 2021Oct 10, 2021
Divya GangadharaninMarketing in the Age of DigitalDo Personality Tests work?I have always been skeptical of personality tests! Of course, I like them when they say nice things about me. Isn’t it funny how we find…Oct 3, 2021Oct 3, 2021