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Divya Gangadharan

Divya Gangadharan
in
Marketing in the Age of Digital

Warby Parker: Your phone screen is now your trial room

Scientific evidence proves that by the mere touch of a product for a few seconds, the chances of buying the product increase. It is the…

Dec 5, 2021

Warby Parker: Your phone screen is now your trial room

Dec 5, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Re-thinking Digital Marketing in the time of crisis

If organizations thought the pre-pandemic shift to digital was fast, three-year strategies are now being implemented within weeks. The…

Nov 28, 2021

Re-thinking Digital Marketing in the time of crisis

Nov 28, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

What should be AI’s role in Customer Service?

In an era where algorithms drive how we engage with news, what social media feeds influence us, and our homes and cars continue to learn…

Nov 21, 2021

What should be AI’s role in Customer Service?

Nov 21, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

How can marketers keep up with Data Privacy Rules?

As kids, we were always told that we should ask for permission before using someone else’s things. “Ask your friend politely, before you…

Nov 15, 2021

How can marketers keep up with Data Privacy Rules?

Nov 15, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Bye, Bye advertising cookie

After many years of debate, Google and Apple are eliminating the software marketers use to track user online activity and target ads…

Nov 8, 2021

Bye, Bye advertising cookie

Nov 8, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Fixing Facebook

The architecture of social media platforms like Facebook poses severe threats to humanity. Here are some solutions to reform them and limit…

Oct 31, 2021

Fixing Facebook

Oct 31, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Gin and tone of messaging

The food and beverage industry took a bit hit during the pandemic. According to recent studies, with bars and restaurants closed, 27% of…

Oct 26, 2021

Gin and tone of messaging

Oct 26, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

The Iconic Pink Ribbon Campaign — Estée Lauder Commitment to creating a cancer-free world

"It really is something that can never be done by anyone person; it has to be done by a group."- Evelyn H. Lauder

Oct 17, 2021

The Iconic Pink Ribbon Campaign — Estée Lauder Commitment to creating a cancer-free world

Oct 17, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Who needs Scotch when there is Gin-A journey into Botanist Experience

After almost two years of being couped up, our family decided to go to the Bahamas this summer and chose to splurge a little. While sun and…

Oct 10, 2021

Who needs Scotch when there is Gin-A journey into Botanist Experience

Oct 10, 2021

Divya Gangadharan
in
Marketing in the Age of Digital

Do Personality Tests work?

I have always been skeptical of personality tests! Of course, I like them when they say nice things about me. Isn’t it funny how we find…

Oct 3, 2021

Do Personality Tests work?

Oct 3, 2021

Divya Gangadharan

Divya Gangadharan

M.S. Integrated Marketing Candidate at NYU. Mom to a 12 year old soccer star and 5 year old Golden Retriever. Purveyor of Fine Things.

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