User Experience by ActGreen
As we explained in our previous posts,
ActGreen is a NGO that aims to inform Greek citizens about the importance of reducing and reusing our daily food waste ,but mostly introduce them to the method of compost.Therefore,we had to check if Athenians were interested and who would be our future users.
So,we divided our main users into 3 categories.
1. People that want to help the environment,but don’t know how.
2. People that already know about compost,but want to take part in more actions.
3. Companies and stores that want to help the environment with a more collective action.
Our user no.1:
Name:Mary
Age:25
Profession:Master Student
Describe what is happening:
As she makes her dinner,she notices that she wastes a lot of food that could be used for something else.So she wonders if there is someone that can help her adopt better habits.
Awareness:
ActGreen visited her university campus to inform people about the dangers of food waste and some practical ways to reduce it.
Action:
Mary is getting more and more interested with the NGO and asks to join the team to help whenever she can.She eliminates her food waste and tries to spread the message to her friends.
Our user no.2:
Name:Steve
Age:32
Profession:Art Director
Describe what is happening:
Steve is very informed about the problem of food waste,but also about the method of composting.He wants to spread the message to everyone,but doesn’t know how.
Awareness:
ActGreen visited his work place to inform people about the dangers of food waste and some practical ways to reduce it.
Action:
Steve got really excited with the NGO and asked to join the team as an ambassador to help as much as possible.He joins the ActGreen projects mostly on weekends.
Name:Employees of local stores
Describe what is happening:
People that work in local stores,like grocery stores, are observing that they waste a lot of vegetables and food in general that could be used for other people and as a fertilizer.But they don’t know how they can change that.
Awareness:
ActGreen visited their work place to inform them about the dangers of food waste and some practical ways to reduce it.
Action:
They got really excited that a NGO like ActGreen even exists and asked to join the team for a more collective action.They try to attend some Eco projects whenever they can and not waste any rotten or “ugly” vegetables.
Panteion University-Social Issues, Social Innovation and Corporate Responsibility Course initiated by Betty Tsakarestou
ActGreen team: Maria Kakoliri maria zioga Christina Bolanou @Lorannevankeulen
Check our previous posts: ActGreen-Who we are,Interviews/Feedback, Final Impact Story
