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Digital Meaning

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Digital Meaning Insights

AI in Marketing: Three Key Opportunities and How to Maximize Them

AI is hitting fast and furious and it’s hard to keep up with all the buzz, let alone the business challenges it’s presenting.

May 31

AI in Marketing: Three Key Opportunities and How to Maximize Them

May 31

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Digital Meaning Insights

Creating a Marketing Roadmap That Speaks to Executives and Reframes Marketing’s Role

Some organizations report they can spend months finalizing their annual plans, often stretching into Q2 or beyond. And, in the current…

May 8

Creating a Marketing Roadmap That Speaks to Executives and Reframes Marketing’s Role

May 8

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Digital Meaning Insights

Stop Relying on Hand-Me-Down Data: Adjust to a Cookieless Reality

In 2024, it’s time to stop talking about a cookieless future — and start acknowledging our cookieless reality. As major ISPs, ESPs, and…

Apr 26

Stop Relying on Hand-Me-Down Data: Adjust to a Cookieless Reality

Apr 26

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Digital Meaning Insights

It’s Time to Give a Damn About the Company’s (Bad) Email Sender Reputation

Quick » Name the 4 email sender requirements Yahoo & Google enforced starting Feb 1 (⤵)

4h ago

It’s Time to Give a Damn About the Company’s (Bad) Email Sender Reputation

4h ago

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Digital Meaning Insights

Three Big Resets for B2B Marketing in 2023

With layoffs and budget constraints lurking around every corner, marketing departments are under new pressure to do more with less.

May 1

Three Big Resets for B2B Marketing in 2023

May 1

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Digital Meaning Insights

It’s a Fact for B2B: Small Moves Maximize Marketing Efforts

“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base — not taking big swings.

Apr 17, 2023

It’s a Fact for B2B: Small Moves Maximize Marketing Efforts

Apr 17, 2023

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Digital Meaning Insights

B2B Marketing Attribution is Officially Canceled

Impressions. Opens. Clicks. Visits. Conversions.

Feb 21, 2023

B2B Marketing Attribution is Officially Canceled

Feb 21, 2023

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Digital Meaning Insights

Why B2B Marketers Must Stop Spamming

Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it…

Aug 29, 2019

Why B2B Marketers Must Stop Spamming

Aug 29, 2019

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Vermeulen Group

Development for All—Realizing the Hidden Potential in Your Business

Q&A with Tammy Sanders, Talent Development Director at V/G

Feb 26, 2019

Development for All—Realizing the Hidden Potential in Your Business

Feb 26, 2019

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Vermeulen Group

What’s Wrong with Talent Acquisition — and How to Make It Right

Confessions from Wouter Vermeulen, Chief Talent Officer at V/G

Dec 27, 2018

What’s Wrong with Talent Acquisition — and How to Make It Right

Dec 27, 2018

Digital Meaning

Digital Meaning

An Oakland-based, marketing & creative firm empowering marketing leaders everywhere to reach their goals through an evolved approach to digital marketing.

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