David Hoffman
David Hoffman

David Hoffman

Designer turned product leader. Co-founded Next Big Sound (acquired by Pandora). Taking the next year to travel and tinker with ideas.

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“Five Things Every Product Team Member Should Know”

🌅 Mission → 🗺️ Strategy → 🏋️‍ Goals → ☑️ Projects → 📈 Metrics

Jul 10, 2018 · 2 min read

Eight Criteria for Starting a New Company

After Pandora acquired Next Big Sound I started thinking about the next decade. Where to live? What to do? Would I drive a minivan and rock…

Jun 21, 2018 · 2 min read

12 Lessons Learned Building a Company

The Story of Next Big Sound: 2008–2017

Feb 5, 2018 · 13 min read

Big life update time!

In the past year, my daughter was born, Liv and I got married, and I left the only job I’ve ever known at Next Big Sound and Pandora.

Oct 12, 2017 · 1 min read

Pandora to Acquire Next Big Sound!

We’re thrilled to announce that Next Big Sound will be joining Pandora. For the past six years our mission has been to transform the music…

May 20, 2015 · 1 min read

Step by Step

A Love Letter to the Fitbit Ultra, A Six Tracker Showdown, and My Dream Activity Tracker

Feb 15, 2015 · 7 min read

Product Resources

My favorite posts on product

Feb 10, 2014 · 1 min read