Colin DurkinBrave New 1984There is an argument among the conspiracy minded about which dystopian nightmare we are headed for if “this” continues, while…Jan 15, 2019Jan 15, 2019
Colin DurkinSanta Clause’s simple advertising secretAh the jolly old elf himself.Dec 17, 2018Dec 17, 2018
Colin DurkinYouTube Rewind autopsyThere is much discussion over the latest YouTube Rewind video. It is currently the second most hated YouTube video next to Justin Bieber’s…Dec 13, 2018Dec 13, 2018
Colin DurkinSomething’s fishy about low attention spansHave you ever heard of Wittgenstein’s Ruler?Dec 12, 2018Dec 12, 2018
Colin DurkinPeople on YouTube watch your ads with their finger on the Skip Ad buttonThere is a copywriter named Gary Halbert who has since left us that had a theory about letters they got in the mail. He said that people…Dec 10, 2018Dec 10, 2018
Colin DurkinUsing Emojis is the Axe Body Spray of Subject Line StrategiesThey never do what they claim to do, but people new enough to business get fooled into using them anyway…Dec 4, 2018Dec 4, 2018
Colin DurkinMaybe the Luddites were onto somethingThey just had no idea how to think creatively, so their plan fell flat (rimshot).Nov 28, 2018Nov 28, 2018
Colin DurkinBrian McGee (Homer Simpson) teaches you a great way to hook your readers attentionIn fact this is a simple three-word hook that gets a viewers attention. A signal of sorts, like a brake light, that tells your viewer a…Nov 22, 2018Nov 22, 2018
Colin DurkinGetting rid of hiccups (for freelancers)Every market, every list, every person is a little bit different when it comes to making buying decisions. It is a lot like getting rid of…Nov 20, 2018Nov 20, 2018
