The buzz and feedback around Kick and what we are currently doing has been truly overwhelming in recent weeks, something that is reflective of the hard work and dedication that goes into this project every day.
As some of the world’s largest live streamers continue making their way to the platform, I think that onlookers are now recognising that what we are doing isn’t some fad or short-lived hype train. Rather, what we are doing is continuing to design a platform to rival behemoths previously without proper competition, which properly recognises the value of live streaming.
A few days ago, we surpassed 10 million accounts, something that only took us seven months to do. To put this into perspective, it took Twitch five years to reach the same milestone. It goes without saying that without people making the move to Kick and trusting in what we are building together, none of this would be possible.
The work that the whole team continues to do and of course the content being produced by creators is incredible.
I love seeing our seismic growth day in, day out.
Of course, it’s safe to say we’re not getting everything 100 percent right all of the time, and there are areas where we know we can improve further. For me, this is part of the excitement of the journey we are on, where challenges undoubtedly provide opportunity.
Perhaps the thing the team and I value the most, are the stories from smaller content creators previously unable to focus most of their time on doing what they love.
With our 95/5 revenue model, the reality now for those who form the beating heart of the industry that we love is very different. Further, as I’ve outlined in a previous post and in recent interviews, our Creator Programme is going to bring this to a whole new level, paying creators hourly wages like with any other job for their hard work.
We continue to get asked a lot of questions ranging from those about Kick’s core mission to questions around the sustainability of our marketing approach. There will always be a lot of noise around topics like these, but I believe that it is always good to hear it directly from the horse’s mouth.
Communication and transparency are things we pride ourselves on at Kick, and that’s why I would encourage you guys to follow our official channels and also watch some interviews which go into further detail about what we’re doing.
Recently I sat down with Jake Lucky to answer viewer questions around Kick, from recent signings and our direction of travel to the world of ads on platforms like ours. The interview came after Jake discussed similar topics with Twitch’s CEO. For those who haven’t seen the interview, you can view it here.
I think one of the key points I would highlight from the recent interview with Jake is that of industry norms which have prevailed for the last decade or so. Just because something is normalised doesn’t mean it is right or should go unchallenged. This is why we started Kick as it became blatantly apparent that the experiences for content creators were simply going downhill.
Another topic discussed was the signing of some of the largest names in the space, something that we will of course continue to do as we grow. However, as a business our core mission is the empowerment of smaller creators.
Kick is committed to generating our own home-grown talent that will one day reach the heights seen by the biggest creators in the space currently, and more. The only way we can do this is to continue developing a platform where they can thrive.
Trust me when I say that this is just the beginning for Kick. We continue to learn and develop every day together with our community and for this I am forever grateful.
Ed.
