Ian BrillembourginDappFuseConsumer brands and NFTs: a troubled relationshipRecently, Starbucks announced it was shutting down its NFT-based loyalty program, Odyssey. There are rumors that Nike will shutter its…Apr 10Apr 10
Ian BrillembourginDappFuseBridging Worlds: GoDaddy and Ethereum Name Service Unite Domain Names with BlockchainIn a significant move for the digital domain and blockchain industry, GoDaddy, a leading internet domain registrar, has partnered with…Feb 20Feb 20
Ian BrillembourginDappFuseCrossing the Phygital frontierTraditional Web2 companies face unique challenges in adopting Web3, particularly in the burgeoning ‘phygital’ space, where physical and…Jan 24Jan 24
Ian BrillembourgHere’s to a fantastic 2024!We at Dappfuse can’t wait for the new year to start, as it will be the first of many exciting ones after our upcoming launch. As we leave…Dec 28, 2023Dec 28, 2023
Ian BrillembourginDappFuseNavigating NFT Blockchains for Marketers: An In-Depth GuideNon-Fungible Tokens (NFTs) have emerged as a powerful component of Web3 marketing campaigns. Understanding the nuances of different…Dec 20, 2023Dec 20, 2023
Ian BrillembourginDappFuseLessons from Failed Blockchain Marketing CampaignsMarketing lessons from failed blockchain campaigns offer valuable insights for those involved in this evolving industry. These lessons…Nov 30, 2023Nov 30, 2023
Ian BrillembourginDappFuseSmart Contracts and their role in digital marketingExploring how creative marketing can leverage smart contract technologyNov 21, 2023Nov 21, 2023
Ian BrillembourginDappFuseMaking the Leap: How Web2 Brands are Navigating the Transition to Web3 MarketingAs Web3 Marketing begins to emerge from the digital horizon as an entirely new discipline for the industry, traditional Web2 brands find…Oct 30, 2023Oct 30, 2023