Elan MillerA few thoughts on Glossier’s next level product marketingWhile the Glossier brand gets a lot of hype (for good reason), there’s a lot we can learn from their product marketing.Apr 20, 20201Apr 20, 20201
Elan MillerTracksmith is running a masterclass on how to build a DTC brand from the ground upOver the last 12 months, I’ve completely fallen in love with Tracksmith, a new kind of running brand that positions themselves as the…Jan 22, 2020Jan 22, 2020
Elan MillerDon’t sleep on The Oura RingThoughts on how the Finnish sleep tracker can position itself to win the fast-growing category of sleep.Nov 21, 2019Nov 21, 2019
Elan MillerWhy WOM is a good signal for product-market fitProduct-market fit is considered the “holy grail” for startups.Oct 15, 2019Oct 15, 2019
Elan Miller5 ways to help potential customers realize your product is for themOften times founders ask me, “How do we launch with momentum out of the gate?”Oct 14, 2019Oct 14, 2019
Elan MillerinUX CollectiveNarrative-driven Product DevelopmentDifferentiate your product before building itApr 18, 2019Apr 18, 2019
Elan MillerWriting againOver the last 4 years I’ve been religious about writing nearly every day.Mar 21, 20191Mar 21, 20191
Elan MillerRunning my first marathonI’ve been running since high school. I remember trying out for the cross country team in in the 11th grade and immediately falling in love…Nov 8, 2017Nov 8, 2017
Elan MillerAsking the right questionsWhen I started my career 8 years ago, I was lucky enough to join a company that specialized in asking the right questions. Redscout is a…Jun 27, 2017Jun 27, 2017
