eliav alalufWhy is it Hard for Us to Become Storytellers? 6 reasonsHaving delivered lectures and courses on storytelling to a diverse audience, a recurring question arises among individuals who have…Nov 5, 2023Nov 5, 2023
eliav alalufHow Marketing of Professional Services is Different1. The Service Industry SupremacyNov 5, 2023Nov 5, 2023
eliav alalufThe Art of Business Storytelling: 4 Lessons from Elon Musk and Steve Jobs— -Aug 4, 2023Aug 4, 2023
eliav alalufWhat don’t we like about the “pay per use” model, and where is it surprisingly useful?I’ve recently been to a Professor Dan Ariely lecture, where he asked the following question: what if you went to a restaurant, that…Dec 15, 2018Dec 15, 2018
eliav alalufIn The Pursuit of Traction — 8 Reasons Why Traction is Key for Startups“Why do you put so much focus on traction?” we’re so commonly asked. “First, give us the money, and then we can build a product that will…Jun 6, 2018Jun 6, 2018
eliav alalufWhat if Zara Became a Venture Capital Fund?If Zara were to invest in venture capital, what would it look like?Jun 2, 2018Jun 2, 2018
eliav alalufWhat’s wrong with Lean Startup?Question: if we’re assuming that Lean Startup methodology is a the best way for startups, and that many startups are adopting it(?), is…Mar 23, 2018Mar 23, 2018
eliav alalufWhat do people buy, when they buy your product?On startups, features, emotions and some of the stuff in between.Mar 9, 20181Mar 9, 20181
eliav alalufWould Your Company Pass The “Bathtub Test”?Scott Galloway, the charismatic founder of L2 marketing research company (recently acquired by Gartner), is a clinical professor of…Mar 5, 2018Mar 5, 2018
eliav alalufWhy Uber is the “Domino’s Pizza” of the Taxi industryA lot has been said about Uber’s success, the company that swiftly became the dominant force in the global taxi and car service industry…Jan 23, 2016Jan 23, 2016
