PinnedElisha MontgomeryinBetter MarketingBuild Your Content Strategy Around Solid TacticsPeople frequently get strategy wrong. They think of it as the plans and tactics they’ll use to reach a goal. But those are, as their name…Jan 20, 2023Jan 20, 2023
PinnedElisha MontgomeryinBetter MarketingThe One-Question Content Validation StrategyMany content marketing initiatives stall before they get off the ground. How can one question could help you simplify your content…Dec 12, 2022Dec 12, 2022
Elisha MontgomeryAI-assisted B2B Writing: collaboration or competitionAI-assisted writing may seem like a threat to writers. But, does it have to be? Learn how AI can be your B2B ally instead of your enemy.Aug 7, 2023Aug 7, 2023
Elisha MontgomeryinBetter MarketingCollaborating on a Content Calendar in AsanaAs the name suggests, content calendars are a scheduling and organization tool. At its best, a content calendar helps you assign project…Jan 3, 2023Jan 3, 2023
Elisha MontgomeryGive your business a superpower by aligning content and actionLet me start by saying that I don’t have a pet. So, the fact that I’m using Chewy.com as an example is a testament to the quality of their…Jan 3, 2022Jan 3, 2022
Elisha MontgomeryWhy your content strategy needs to match your overall marketing strategyLearn how matching your content strategy with overarching marketing goals can help you create more effective content.Feb 1, 2021Feb 1, 2021
Elisha MontgomeryHow to write content for your best marketing year everRemember the last time you met someone who would only talk about things that didn’t interest you? While you tried to be polite and…Feb 17, 2020Feb 17, 2020
Elisha MontgomeryBecome a Better Writer by Honing You Inner Detective“When you have eliminated the impossible, whatever remains, however improbable, must be the truth?”Aug 24, 2017Aug 24, 2017
Elisha MontgomeryWhy I Love Tiny NotebooksImagine for one moment that you had perfect memory and remembered every brilliant idea that you ever had.Aug 1, 2017Aug 1, 2017
