Emily JonesThe Value of Research in Mass CommunicationThere are two styles of research: quantitative and qualitative research. Quantitative research is “based on hypotheses and research designs…Jul 21Jul 21
Emily JonesTechnology’s Influence on Society: Review of Technological DeterminismTechnological determinism states “that historical eras of social structure each have been the product of the dominant communication medium…Jun 23Jun 23
Emily JonesCrafting Persuasive Appeals That Will Influence Your AudienceMedia practitioners must be creative to captivate their audience and effectively persuade them to action. To tailor their messages…May 31May 31
Emily JonesWho Do You Trust as Your News Source?It was originally believed that audiences were susceptible to the influence of mass media. Early mass communication theories held that…May 23May 23
Emily JonesThe Hypodermic Needle Theory: Relevant or OutdatedThe hypodermic needle theory, set forth by Harold Lasswell in the 1920s, is a linear model of communication that emphasizes an audience’s…May 19May 19
Emily JonesImportance of UGC and How to Encourage It In Your CommunityWhat Is User-Generated Content (UGC)?Dec 1, 2023Dec 1, 2023
Emily JonesHow Podcasters Utilize Social Media to Build Interactive CommunitiesWhat Are Podcasts?Nov 20, 2023Nov 20, 2023
Emily JonesUse of Social Media for Societal AdvocacySocial media has been a valuable resource for societal activism. Many organizations are involved in facilitating social activism and…Oct 29, 2023Oct 29, 2023
Emily JonesImportance of Understanding Your Community AudienceWhen building a community, a community manager must understand their audience when creating content to reach a specific group of…Oct 22, 2023Oct 22, 2023
Emily JonesBuilding a Loyal Community: How Jen Selter Has Done It WellBuilding a Community on Social MediaOct 8, 2023Oct 8, 2023