Emily Rowley – Medium

Emily Rowley

Emily Rowley
in
psykkd

One easy way to improve customer experience (and potentially increase your profit margin)

It’s all down to operational transparency.

Jan 30, 2022

One easy way to improve customer experience (and potentially increase your profit margin)

Jan 30, 2022

Emily Rowley
in
psykkd

The Significant Objects projects: Quantifying the value of storytelling

Stories are important; they help us understand each other and the world around us; they help us share ideas and impart information; they…

Jan 23, 2022

The Significant Objects projects: Quantifying the value of storytelling

Jan 23, 2022

Emily Rowley
in
psykkd

The One Simple Way To Build Trust On Your Website

Trust is an important part of the human-website relationship — but how do you create it?

Jan 14, 2022

The One Simple Way To Build Trust On Your Website

Jan 14, 2022

Emily Rowley
in
psykkd

How Three Niche Websites Use Product-Specific Filters To Create A Good Choice Experience For Users

We live in a world where we have a huge amount of choice.

Jan 7, 2022

How Three Niche Websites Use Product-Specific Filters To Create A Good Choice Experience For Users

Jan 7, 2022

Emily Rowley
in
psykkd

Oxytocin: What marketers need to know about the ‘love drug’

Often described as the ‘love hormone’, oxytocin is a neuropeptide perhaps best known for its role in childbirth and breastfeeding — the…

Nov 9, 2021

Oxytocin: What marketers need to know about the ‘love drug’

Nov 9, 2021

Emily Rowley
in
psykkd

Default Choices: An Amazon Case Study

Defaults are a strong method of influencing user behaviour. They subtly nudge behaviour, whilst simultaneously reducing effort.

Oct 26, 2021

Default Choices: An Amazon Case Study

Oct 26, 2021

Emily Rowley
in
psykkd

The importance of storytelling in marketing

Are you sitting comfortably?

Oct 12, 2021

The importance of storytelling in marketing

Oct 12, 2021

Emily Rowley
in
psykkd

Still watching? How streaming sites used choice architecture to increase engagement

We take a look at how sites like Netflix balance huge product inventories, the need for engagement and the risk of choice overload.

Sep 28, 2021

Still watching? How streaming sites used choice architecture to increase engagement

Sep 28, 2021

Emily Rowley
in
psykkd

Choice overload: what we can learn from a pot of jam

It’s perhaps the most famous study on choice overload; in a study first published in 2000, Iyengar and Lepper set up an experiment to test…

Sep 10, 2021

Choice overload: what we can learn from a pot of jam

Sep 10, 2021

Emily Rowley
in
psykkd

Confirmation bias and how it can be used in marketing

Whether it’s research studies or browsing reviews on Amazon, confirmation bias can make an unwelcome appearance when trying to make an…

Sep 9, 2021

Confirmation bias and how it can be used in marketing

Sep 9, 2021

Emily Rowley

Emily Rowley

Digital marketeer, content queen. Lover of behavioural psychology and UX. Owner of two small humans. Keeper of one large human.

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