Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28May 28
Nebojsa RadovicThe ROI of LifeA friend whom I’ve known for almost 20 years visited us a few months ago. What’s interesting about the relationships with people we’ve…Apr 12Apr 12
Nebojsa RadovicThe Case of Playrix and why Product-Market fit is a moving targetWhen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook…Feb 8, 20234Feb 8, 20234
Nebojsa RadovicDesigning products with a Growth first mindsetIn the last few articles, I wrote about recent changes in the User Acquisition (UA) space and what is their impact on how we distribute…Jul 1, 2020Jul 1, 2020
Nebojsa RadovicinN3TWORKHow building a simple automation tool helped us fight creative fatigue“Creative is king.” “Creative is the most essential UA lever in 2020”. Creative this. Creative that. We get it — creative is important…Feb 28, 2020Feb 28, 2020
Nebojsa RadovicWhy D7 ROAS might be the worst KPI to optimize towards since CPITwo months ago, during the UA Masters Summit in San Francisco, I interviewed some of the top UA professionals from the industry on the…Dec 3, 20198Dec 3, 20198
Nebojsa RadovicWhy hypercasual is still winning the mobile distribution game?I noticed this morning that Jelly Shift is still the Top Free game which reminded me of a story that one of my industry friends shared…Aug 28, 2019Aug 28, 2019
Nebojsa RadovicCan WhatsApp become Facebook’s Gmail?and why context is still king…Feb 20, 2014Feb 20, 2014
Nebojsa RadovicBoost the visibility of your LinkedIn profileLearn how to apply SEO principles to LinkedIn SearchJul 8, 20131Jul 8, 20131
