Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…14 min read·May 28, 2024----
Nebojsa RadovicThe ROI of LifeA friend whom I’ve known for almost 20 years visited us a few months ago. What’s interesting about the relationships with people we’ve…8 min read·Apr 12, 2024----
Nebojsa RadovicThe Case of Playrix and why Product-Market fit is a moving targetWhen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook…9 min read·Feb 8, 2023--4--4
Nebojsa RadovicDesigning products with a Growth first mindsetIn the last few articles, I wrote about recent changes in the User Acquisition (UA) space and what is their impact on how we distribute…9 min read·Jul 1, 2020----
Nebojsa RadovicinN3TWORKHow building a simple automation tool helped us fight creative fatigue“Creative is king.” “Creative is the most essential UA lever in 2020”. Creative this. Creative that. We get it — creative is important…9 min read·Feb 28, 2020----
Nebojsa RadovicWhy D7 ROAS might be the worst KPI to optimize towards since CPITwo months ago, during the UA Masters Summit in San Francisco, I interviewed some of the top UA professionals from the industry on the…7 min read·Dec 3, 2019--8--8
Nebojsa RadovicWhy hypercasual is still winning the mobile distribution game?I noticed this morning that Jelly Shift is still the Top Free game which reminded me of a story that one of my industry friends shared…3 min read·Aug 28, 2019----
Nebojsa RadovicCan WhatsApp become Facebook’s Gmail?and why context is still king…2 min read·Feb 20, 2014----
Nebojsa RadovicBoost the visibility of your LinkedIn profileLearn how to apply SEO principles to LinkedIn Search6 min read·Jul 8, 2013--1--1