Enric CidData Orchestration: The Consumer and the Blind ResearchersYou’ve probably heard of the parable of the Elephant and the Blind Men, a powerful metaphor for the limitations of human knowledge. It goes…May 19May 19
Enric CidA Qualitative Renaissance: (Alien) Notes from Insight Association’s CRC 2023Back in Barcelona, after a mercifully uneventful 10-hour trip from Chicago, I wanted to reflect on what the Insight Associations’ CRC 2023…Nov 11, 2023Nov 11, 2023
Enric CidThe case for more ‘Employee Research’ at ESOMAR CongressESOMAR’s events consistently offer exceptional opportunities for gaining a deeper understanding of the market research industry and its…Sep 30, 2023Sep 30, 2023
Enric Cid“Bad” Results, Good Studies: Perverse Incentives, and Sound Research.Francesca Gino, a distinguished behavioral scientist at Harvard University, has been placed on administrative leave since June following…Sep 1, 2023Sep 1, 2023
Enric CidHuman vs. Synthetic Data: Unlocking the Potential of AI in Market Research.With the potential to revolutionize traditional methodologies and open up a world of possibilities, AI technologies are sending shockwaves…Aug 1, 20231Aug 1, 20231
Enric CidFree, the Future of a Radical Price by Chris Anderson (2009)“Free is better than cheap…Apr 2, 2023Apr 2, 2023