Eric AllredinStories by El DoradoReview: Things We Learned Since MarchIn March, the U.S. and many other countries around the world came to a screeching halt. COVID-19 cases exploded, and governments worldwideOct 6, 2020Oct 6, 2020
Eric AllredinStories by El DoradoPrescription: Principles, Not TacticsA good marketing strategy comes from having principles, not tactics. No one silver bullet will solve all your customer acquisition woesSep 25, 2020Sep 25, 2020
Eric AllredinStories by El Dorado4 Reminders From Reading BVP’s Investment MemosThis week, I dove into old Bessemer Venture Partner’s investment memos for LifeLock, Pinterest, Shopify, Twilio, Twitch, and Yelp. Most ofSep 18, 2020Sep 18, 2020
Eric AllredinStories by El DoradoPerspective: The Evolution of Competitive Pricing in Unrelated MarketsWhen we think of competitive risk, historically, we think in terms of direct competition. Competitive risk is the potential of aSep 7, 2020Sep 7, 2020
Eric AllredinStories by El DoradoPrediction: Brands Face Major Risks with a COVID-based PivotPivot…a buzzword we’ve all heard used across the start-up world, a term that has been sensationalized throughout Silicon Valley. The termAug 3, 2020Aug 3, 2020
Eric AllredinStories by El DoradoHow To: Effectively Segment Your AudiencesAudience segmentation is the process of identifying subgroups within a target audience to deliver more personalized messages and create…Jul 9, 2020Jul 9, 2020
Eric AllredinStories by El DoradoPrescription: Improve Asynchronous CommunicationIf you follow the stock market, you’ve played witness to Zoom’s meteoric rise; it currently sits up over 380% year-to-date. In April, I…Jul 3, 2020Jul 3, 2020
Eric AllredinStories by El DoradoOne Perspective: The Lindy Effect For Digital StrategyThere is a lot of noise in the digital marketing space. Companies are sprouting up daily with the latest and greatest technology. Gurus…Jun 22, 2020Jun 22, 2020
Eric AllredinStories by El DoradoFake News Is Here To Stay (For Now)If you are a digital marketer or business owner advertising on paid social platforms, like Facebook, for any length of time, then you’ve…Jun 11, 2020Jun 11, 2020
Eric AllredinStories by El DoradoOne Prescription: Understand The Value In Digital ScarcityI’m a massive fan of crypto assets (mainly, Bitcoin) and an equally huge fan of Epic Game’s Fortnite. I’m enamored with the professional…May 27, 2020May 27, 2020
